Form
Follows
Function
Design is intelligence made visible. It is the discipline of organizing information to create clarity, emotion, and action.
The Pillars
Typography
The voice of text. Choosing the right typeface evokes authority, playfulness, or elegance before a single word is read.
Color Theory
Psychology of hue.
White Space
The art of nothing.
The Grid
Order from chaos.
The Anti-Lab
Contrast & Legibility
Color combinations must have sufficient mathematical contrast for the human eye to easily distinguish letterforms from their background.
Anatomy of Type
Sphinx
From Bauhaus
to Browser
Modern design began in 1919 at the Bauhaus School in Germany. They taught that "Form Follows Function"—stripping away decoration to reveal the essence of the object.
Today, these principles govern the digital world. The grid systems of Swiss posters became the CSS Grids of web design. The clarity of Helvetica became the utility of UI fonts like Inter and Roboto.